AAM‘Alternative medicine is not a fashionable new trend but an established cultural strategy, as well as a dynamic feature of mainstream contemporary medicine, in which elements of folk traditions are often blended with Western scientific approaches.

The anthropology of alternative medicine is a concise yet wide-ranging exploration of non-biomedical healing. The book addresses a broad range of practices including: substance, energy and information flows (such as helminthic therapy); spirit, consciousness and trance (shamanism, for example); body, movement and the senses (reiki and aromatherapy); as well as classical medical traditions as compliments or alternatives to Western biomedicine (such as Ayurveda).

Exploring the cultural underpinnings of contemporary healing methods, while assessing current ideas, topics and resources for further study, this book will be invaluable to undergraduate and graduate students in anthropology, sociology, psychology, and health-related professions such as nursing, physical and occupational therapy, and biomedicine.’

Expressions of interest are welcome from students, academics and professionals at the seem line of medicine and the humanities, as well as creative thinkers and writers from the wider online community. If you would like to write a review on ‘The anthropology of alternative medicine’ (approximately 1,000-1,500 words in length), then please email our reviews editor with a short explanation of why you are well placed to review the book. Snapped up! Stay tuned for more review calls soon.


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